This was a golden age for Lionel, but like the Roaring Twenties, it wouldn't last. Working accessories - including crossing gates, highway flashers, and traffic warning bells - became more and more lifelike. The 1970s saw changes for Lionel that included the addition of scale or. 840 Power Station - grew ever more elaborate. A reorganization within General Mills in 1973 put Lionel in the Fundimensions group. You searched for: Author/Artist etc.: lionel fundimensions, Title: 027 1974. It featured Trainmaster command control, Railsounds, and Electrocouplers.
Lionel made a gold and platinum plated 700E hudson to celebrate their centennial in 2000. 402 electric engine, the Hellgate Bridge, and the No. LIONEL 027 1974 (Consumer Trade Catalog) by LIONEL of Fundimensions and a great selection of related books, art and collectibles available now at .uk. Since 1998, Lionel has made more than 10 different types of articulated steam engines. Meanwhile, Lionel's fabulously illustrated catalogs became children's cherished "wish books." The products they portrayed - like the No. Lionel then manufactured its own line and the quality suffered. The best Lionel HO trains were those produced in 1957 as they were manufactured for Lionel by Rivorossi, a manufacturer of high quality HO trains. Slogans such as "Lionel: The Father and Son Railroad," and "Real enough for a man to enjoy - simple enough for a boy to operate," were the first of many to pitch family themes. Your Santa Fe loco is from this second era, when Lionel trains were manufactured by Fundimensions, a division of General Mills. One highlight of the decade was The Mickey Mouse Express - an instant hit and prized collectible, which revived an association with Disney dating from 1934.
There is a letter from Lionels Fundimensions service department dated and a service order dated 4-29-. By 1973 Lionel was folded into General Mills subsidiary Fundimensions, which carried on the Lionel tradition with many trains that equaled or bettered the originals. Lionel ads appeared nationally in newspapers, boys' magazines, and "Grown-up" publications like The Saturday Evening Post.Ĭowen got endorsements from celebrities, and even started a Lionel radio show. It is a post war item cataloged in 1958-1961. Cowen was among the finest practitioners of modern advertising. People wanted to forget the war and indulge in life's pleasures - and more of them could afford luxuries like toy trains, thanks to easy credit. Following a brief recession, Lionel entered an era of unprecedented growth.
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